
Get ready to make a difference!
Take the Wheel for a day in our Annual CEO Wheelchair Campaign® 2025 – and help raise funds towards the care of children and adults with profound intellectual disabilities at LITTLE EDEN.
This March, during Intellectual Disability Awareness Month, we’re calling on YOU – CEOs and business leaders – to ‘Ride a Mile in my Wheels’ by joining the 8th Annual CEO Wheelchair Campaign®.
Spend just one workday in a wheelchair to experience the challenges faced by wheelchair users, while helping us raise R1.5 million to support 300 residents with profound intellectual disability at LITTLE EDEN. With 71% of our residents relying on wheelchairs … and 68% coming from underprivileged or abandoned backgrounds … your support makes all the difference!

CEO of the NSF Group Nirishi Trikamjee.
How you can join in
- Contact Nadine Mason at ceowc@littleeden.org.za or 076 338 5478 to sign up for the CEO Wheelchair Campaign®.
- Donate: R55,000 (business leaders), R35,000 (SMEs), or R15,000 (individual professionals) to LITTLE EDEN by credit/debit card or EFT. 100% of your donation goes directly to the care of our residents. If you can’t participate but want to be part of Ride a Mile in my Wheels, donate here.
- Choose a date in March to spend in a wheelchair. Any weekday spent at work will do.
- Your wheelchair will be delivered to you ahead of your chosen day.
- Spend your day in the chair for an unforgettable experience of life as a disabled person, reliant on a wheelchair for mobility.
- Share your experience with photos or videos to be featured on LITTLE EDEN’s social media and website.
- Challenge another CEO or business leader to participate in the campaign.
You’ll gain tax and BBBEE benefits while showing your company’s heart. Let’s change lives together—one wheel at a time!
Join us and be part of something extraordinary this March!

Discovery Limited CEO, Adrian Gore.

Sun International CEO, Anthony Leeming
More reasons to get involved
- You could win a thrilling Hi-Performace Track Experience sponsored by MasterDrive.
- You’ll be invited to the campaign launch on Friday 28 February, with networking and media opportunities.
- You’ll also be invited to the closing event at LITTLE EDEN Edenvale where the prize winners will be announced.
Enter now by contacting Nadine Mason at ceowc@littleeden.org.za or 076 338 5478.

